21.05.19 - 24.05.19, Hall 8.1, Stand D30/E41
Megatrends & Tomorrow's Furniture
Megatrends are not created in Milan, Paris or New York by prominent designers or the mighty advertising industry. They originate from fundamental social change that grips the world for a period of at least 25 years and leads to changes in many different walks of life, such as politics, partnership and business. Some megatrends have far-reaching impacts on furniture – and, because of this, on the design of our fittings: urbanisation, silver society, work evolution and customisation.
Individuality is the freedom to choose – and a megatrend that is permanently changing expectations on life and home living. A new values thinking on the part of consumers is making different demands on the design, use and function of rooms and furniture. Both a conceptual and commercial challenge to the furniture industry. Because this triggers the process of change from industrial mass production to cost effective, bespoke manufacturing. Keys to success here are intelligent product platforms, Internet and Industry 4.0.
Individuality is when you deliberately and passionately give a free rein to your personality and integrate this spirit into your everyday actions. Making this happen in your personal environment, from clothing to furniture, generates a sense of well-being and comfort.
Great products – great service