How do you manage to be perceived positively by your target groups? How do you manage to fix your brand firmly in your customers' minds? Our answer: with good furniture design. Because no matter whether in the kitchen or bathroom, bedroom or living room, workplace, hotel or shop: high quality design simply brings real pleasure and enriches our everyday lives.

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Good furniture design creates added value

Good furniture design creates added value

Both inside and out, the quality of furniture design is also a key factor in the competition stakes. Because it is unequivocally associated with your brand. It reinforces your company's identity and improves the way in which your products are perceived. – And isn't it rewarding to see as many people as possible get the opportunity to be surrounded by well designed furniture?

But the design of fittings? Is that really so important?

But the design of fittings? Is that really so important?

And how! Because well designed fittings combine a high level of functionality with exceptional aesthetic appeal. Only with fittings that allow you to think a step ahead will you find the concepts for creating new furniture and interior design that will also excite your customers and speak to their emotions. And a fascinating furniture experience is something positive that will remain in their memory for a long time to come.

Make your furniture design a powerful image ambassador.

Make your furniture design a powerful image ambassador.

Our fitting technology enriches all worlds of furniture and gives you unique selling points. This not only benefits you as a manufacturer, specialist craftsperson and retailer – but ultimately your furniture customers too.

Needless to say, the design of our fittings leave us without a margin of doubt. But what do independent experts have to say about this?

Needless to say, the design of our fittings leave us without a margin of doubt. But what do independent experts have to say about this?

We want to know how well the products we develop are received on the outside. This is why Hettich regularly stands up global competition with its new products. For us, internationally recognised design competitions, such as the "Red Dot Design Award" or the "iF Design Award", are an exciting and revealing acid test every time.

Did you know?

The design awards have their origins against a backdrop of wanting to give small and relatively little known companies the chance to stand apart through good design. A timelessly good idea, we feel.

DESIGN AWARD | HETTICH IS WHERE THE BEST COMPETE

With their long tradition, exacting selection procedures and high profile juries, the top design competitions have great appeal and attract a great deal of attention on the international stage. The prestigious awards underscore the importance of design as an added value factor. They can be used as a powerful label with tremendous positive impact for standing apart from the competition in a large market.

iF Design Award

Germany's oldest design prize has been awarded every year since 1954 for outstanding industrial and product design.

Red Dot Design Award

Launched in 1955 as "Design Innovations", this annual prize is now one of the most well known international design awards there are.

interzum award

With this design award, an international jury has been selecting the best products from the international supplier industry for furniture and interior design since 2001.

This is why good Hettich design is also good for your business. Award winning product designs attract attention!

  • Consumers are paying ever more attention to good design. Individuality is a megatrend that accompanies the decision for a specific product throughout the customer journey. The logo of a well known award conveys quality and can influence the purchasing decision at an early stage.
  • Architects, planners and designers feel particularly attracted to design quality. After all, it's "their world". This is where passion and expertise for good design couldn't be more evident.
  • Manufacturers of furniture, whether carpenters or industry, can actively use these benefits for their advertising and set themselves apart from the competition.
  • Furniture retailers can use the familiar award logos in their advertising both online and offline directly at the point of sale.