In his new role, Cedrick will be responsible for conducting training initiatives within his designated territory, supporting sales development, and fostering relationships with distributors and key accounts. Additionally, Cedrick will spearhead outreach activities to enhance product knowledge while serving as the primary point of contact for technical support queries from internal staff within the territory.

“Cedrick’s extensive expertise of Hettich’s products and passion for fostering strong customer relationships will allow him to deliver exceptional technical training and support and empower clients to maximize the value of our hardware solutions," said René Dionne, President of Hettich Canada. "We are confident that he will excel in this new role and be at the perfect position to convey his furniture hardware passion and knowledge.”

Cedrick will play a crucial role in onboarding new customers for technical assistance and training, ensuring a seamless transition and elevated experience. His appointment underscores Hettich Canada's unwavering commitment to providing unparalleled service and expertise in the furniture hardware industry.